Listen first.
Before I touch code, I work out who it's for and what done actually means. Half the job is asking sharper questions than the brief did.
Find the angle.
Most products try to say five things and land none. I find the one idea worth keeping and build everything around it, so people remember it after the tab closes.
Prototype, don't guess.
I design and prototype the hard interactions in Figma while they're still cheap to change. If it doesn't feel right as a prototype, it won't feel right shipped.
Build it for real.
This is where I'm strongest. Production UI in React, Vue, Next or Nuxt, typed end to end, accessible by default, fast on a mid-range phone, with motion that actually holds 60fps.
Sweat the last ten.
The last 10% is the part people actually feel: how it behaves when something breaks, the bug I kill before anyone hits it. I'd rather spend an extra week here than ship something almost right.
